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Halal Development Project (HDP) made a detailed presentation on "Power of Halal Branding" at Multan Chamber of Commerce.
Multan: Halal Development Project (HDP) made a detailed presentation on "Power of Halal Branding" at Multan Chamber of Commerce. The seminar was arranged by Trade Development Authority of Pakistan - Multan office in collaboration with Multan Chamber of Commerce & Industry, to encourage and promote Halal Product Exports.Various presenters highlighted Halal products which can be exported from Pakistan and issued related to industrial infrastructural development. Pakistan has huge export potential for Dairy, Cattle, Poultry exports as well as Halal confectionary, beverages and snacks.There was a positive response from Multan Chambers and its members who attended the seminar. Highlighting the power of Halal branding, CEO - HDP , Asad Sajjad said that awareness about world Halal market and its requirements is almost zero in Pakistan as people here believe that Halal means chicken and meat only whereas the Halal umbrella covers all the Food & beverage products and also a lot of Non-Food products. He explained that quality of Halal products and Halal standards are very high and Halal logo is considered as a top class brand in the world. This is why Muslims are not only buying Halal products but non-Muslims also look for Halal certified items by virtue of their quality and hygiene.Mr Asad informed that awareness about Halal is higher in those countries where Muslims are in minority. He said that by the end of 2025, the population of Muslims in the world would reach to 30 percent of the total global population and the Halal trade’s share would be even higher then today’s two trillion dollars.Mr Asad Sajjad was given a certificate of recognition by MCCI for his valuable presentation on Power of Halal Branding.Halal Development Project (HDP) is a non-government forum dedicated to promote the Halal trade & industry. HDP’s mission is to facilitate Pakistani suppliers by providing platforms for Halal Awareness, Compliance, Branding, Testing & Certification, Updates, Investment promotion, Marketing & Industry development. HDP is organizing the 1st Global Halal Congress in Pakistan in collaboration with Board of Investment Pakistan. The Congress will be held from 5-6 April 2010.. www.halalpakistan.com
 

Thailand to increase Halal food exports

Thailand aims to expand halal food exports by at least 10% a year between 2010 and 2014, helped by new strategies to develop more products for Muslim markets.

A panel on halal industry development, chaired by Deputy Prime Minister Korbsak Sabhavasu, has approved strategies to develop the industry. They include a plan to strengthen the potential of the halal industry to meet world standards and conform to domestic demand; promoting the competitiveness of entrepreneurs and increase Thailand's capability in certifying food to Muslim halal standards, expanding markets and upgrading R&D.

The targeted products are livestock products. The strategy calls for five southern provinces - Pattani, Yala, Narathiwat, Satun and Songkhla - to become the production base for halal products.

The total global halal market is estimated to be worth $635 bln, says Sabhavasu, adding that Thailand is currently the 5th-largest halal food exporter, controlling a 5.6% market share.
In 2008, Thai halal exports were worth 5.19 bln baht, up 53.3% from a year earlier. In the first 7 months this year, exports dropped 26.9% to 2.49 bln on shrinking global consumption.

Sources: DagangHalal.com
 

 

Global Halal Expo (GHE):

Pakistan, with over 170 million Muslims, offers easy road access to more than 235 million Muslims in Asia. It is an important gateway to 56 million Muslims in the Middle East. Welcome to the 1st Global Halal Expo Pakistan, the most comprehensive sourcing platform of Halal Products & Services, offering un-matchable opportunity to reach 460 million Muslims consumers.

www.globalhalalexpo.com

What is Halal?

Halal means what is permissible in Islam and has direct impact on how products and services should be Financed, Sourced, Produced, Processed, Distributed, Stored, Sold and Consumed. The determination of HALAL product is not limited to meat or food products only but it also includes a very wide range of products & services.

What is covered under Halal Umbrella?


The global Halal Market is estimated to be worth US$2 trillion annually, which includes full range of food products, cosmetics, toiletries, heath care products, finance and supply chain services. Despite such a huge potential and an existing demand from over a billion customers, it is still a virgin market for Pakistan with no awareness about this immense opportunity and its broad spectrum. The cross-cultural influences and increasing awareness of health-related benefits have been dominant factors resulting in an increased acceptability of Halal practice throughout the world. The Halal market is an ever growing global market, and consistently maturing in sophistication

Where to find Halal Customers?
Muslim living outside the sub continent and Middle East are the most potential Halal customers for Pakistani products, as living in countries of non Muslim majority, they are very conscious of their religious belief and take care of what they eat and use. It becomes difficult at times, to search for Halal products, as the suppliers are scarce in most regions, which creates a big opportunity for selling Pakistani Halal certified products.

How GHE will help you!

GHE has identified International buyers of Halal products from around the world. A “Hosted Buyer Program” has been initiated to ensure the presence of these buyers in GHE.

Objectives:

  • First ever platform for International buyers to source products and services from Pakistan.
     

  • A centralized showcase for Pakistani companies to market their Halal products.
     

  • Promote Halal Pakistan brand label as the guarantee for Best Quality Product.
     

  • To create Halal awareness in Pakistan and spread information about issues concerning Halal.

    Contact info

    1st Floor, Sunset Towers, 1-D, Sunset Boulevard,
    D.H.A. Phase 2, Karachi – 75500, Pakistan.
    T: 92-21-35310301-04
    F: 92-21-35310300
    E:
    info@halalexpopakistan.com

World Muslim Population
The most accurate number of Muslim population is estimated to be 1.73 billion. The Muslim population is growing at the rate of 2.9% per annum and is expected to be 30% of the world's total population by 2025. With this high increase, the global demand for Halal food and Shari’ah compliant products and services will continue to rise with a huge global demand.

Market Size

As per the latest research by World Halal Forum, quoted in TIME Magazine (May 2009), the total size of Global Halal food market is worth about US$ 632 billion in 2009 and if we also include the non-Muslim consumers, the total figure will be much higher. Halal Industry experts believe the size of the total global Halal market(for all Halal products and services) ranges from a minimum of US$ 1 trillion to US$ 2 trillion per annum.
In Europe, the market size of Halal Foods is estimated to be US$ 66 Billion. France is the largest Halal market in Europe worth over US$ 17 Billion. In the United Kingdom, the sale of Halal meat products only is worth over US$ 600 million annually. The GCC’s annual Halal food imports is worth approx US$44 billion while Halal Food Sales in India are estimated to be worth over US$ 21 billion annually whereas, Indonesia, the country with the largest Muslim population in the world, has an annual Halal Food expenditure of over US$ 70 billion with New Zealand and Australia as its biggest beef suppliers.
The American Muslims spend around US$13 billion on Halal food products annually but the demand of Halal products is more than double as they also spend another US$16 billion a year on Kosher products because which are freely available on the shelves of every main street market.
A recent “Mintel” survey to compare availability of Halal products versus Kosher products showed that there are almost 1000 Halal certified products available in North America compare to 86000 Koshar products, which means that for every Halal product on the shelf, the customers have 86 Kosher products to choose from.

Why Pakistan
The products and services exported from Pakistan may be popular in sub continent and middle east but Muslims of different ethnic background in USA, Europe, Africa or even Asia are not familiar with our Brands. However, they will pick up our products from the shelves if they see the brand label or logo of Halal on our products.

Halal market is undoubtedly the biggest untapped market for Pakistani exports. We need to gear up and enter the trillion dollar Halal market with a brand label of “Halal Pakistan” to capture our share of the huge HALAL market.

Marketing & Promotion
The event will be marketed using a large range of mediums including;

TV: Strong campaign including commercials and public service messages will be aired to generate the desired response and create awareness.
Newspaper & Magazines: Advertisements will be placed in the leading publications nation wide on regular basis.
Billboards: Advertisements will be placed at prominent locations in major cities throughout the country.
Radio: Special program, advertisements and public service messages will be an active medium for promotions.
Online: The Global Halal Expo website which will be an interactive web portal for people to seek information regarding the Halal industry.
E-News: Regular update to huge databases all over the world, to our mailing list and different subscribers, showcasing industry developments and related news.
e-Marketing: Mass emailing and SMS round the globe
Others: Press briefings, seminars, workshops, interviews, standees, banners and flyers in all major cities of Pakistan.
International: Marketing through Pakistan Embassies all over the world and foreign missions in Pakistan to promote the show in their respective countries. Also a strong network of international media partners from electronic, print and online in different countries to promote the event.

Brand Halal Presentation at Karachi Chamber of Commerce & Industry

Exporters should take advantage from “Halal Branding”
KARACHI: The avenues are open to the Pakistani entrepreneurs to exploit huge potential in trillion dollar Halal market and beat the economic recession in our country ; this was stated by the President, Karachi Chamber of Commerce and Industry (KCCI), Abdul Majeed Haji Ahmed.
Speaking on the occasion of a presentation by Asad Sajjad, CEO, Halal Development Project (HDP) on the potential of Pakistan in the world Halal market KCCI premises on Monday October 12, 2009, Haji Majeed said that Pakistani businessmen should also step into this lucrative market by exploiting the opportunities.
The KCCI President appreciated the HDP’s efforts to promote Pakistani Halal exports. He also promised KCCI’s complete support to HDP’s agenda and activities.
Asad Sajjad, C.E.O. HDP, conducted the presentation that revealed ‘Halal’ to be an economic value rather than being just an Islamic Value. Most non-Muslim countries are utilizing the Halal brand to their economic benefit and that the global Halal market is worth 2 trillion dollars. Asad, in his presentation, also informed that Pakistan can make the most of the gigantic market if only its products are branded as ‘Halal’.
He advised the exporters of Halal foods and other products to get them certified as ‘Halal’ before entering into this market. He informed that Pakistan is still alien in this market due to the fact that no Pakistani manufacturer or exporter got his products tested and certified as ‘Halal’
He said that HDP is a non-profit organization which has been set up to encourage Halal business exports and would provide awareness and expertise to the businessmen to establish Halal business.
www.halalpakistan.com

 

Upcoming International Halal Events


Global Halal Expo 

9th -11th May 2010

Country: Pakistan

Visit Website: www.globalhalalexpo.com

 

 

Beautyworld Middle East 2010

1st - 3rd June 2010

Country:  Dubai, UAE

Visit Website: www.beautyworldme.com

 

Pakistan Offers Opportunities for Malaysian Investors
KUALA LUMPUR, Nov 19 (Bernama) : There are many opportunities for bilateral cooperation between Pakistan and Malaysia , says Pakistan 's Federal Secretary of the Investment Ministry, Tariq Puri.
Malaysian investors do not need to fear on investing in Pakistan as the country provides one of the best investment-friendly regimes in the world, Puri said in a statement .Halal food and certification, veterinary sciences, infrastructure development, power sector, housing, information and communications technology are some of the key sectors that can benefit both countries, he said.Puri said the establishment of an exclusive economic zone for Malaysia in the Sindh Province and the signing of the Malaysia-Pakistan Comprehensive Economic Partnership Agreement have provided the needed mechanism and enabling environment for enhanced trade and investment between the two countries. He urged potential Malaysian investors to directly approach the Investment Ministry in Pakistan for any information and for settlement of grievances, if any, with their Pakistani counterparts or with any of the Pakistani agencies or departments

 

Global  Halal Congress
April 05 - 06, 2010
An International conference on “Halal and Islamic Business” to provide means for gathering up-to-date information about international Halal market, and to discuss the Halal trends and issues among the leading international Halal industry players, Halal Certification Authorities and Halal Agenda promoters. GHC will highlight the investment and joint venture opportunities available in Pakistan to the international Halal Players. The conference will focus on the Halal industry to enable business professionals from banking, insurance, food and beverage, cosmetics, pharmaceuticals, tourism, retail, logistics, and packaging industries to discover the potential of Pakistan in the untapped US$ 2 trillion Halal Market.The Halal Congress will have a series of topics presented by speakers from various organizations and government agencies from Pakistan as well as other Global market leaders. This will enable delegates to explore the areas of business relations in the Halal industry and get a real picture of how to engage in healthy trade relations with Halal buyers and how to attract investments.

News Updates


Mou Signed between PIHH Malaysia and HDC Pakistan

A memorandum of understanding (MoU) was signed last week in Lahore, between Haji Abdul Malik Kassim, Minister for Trade & Religious Affairs of Penang State Government, Malaysia & Chairman of Penang International Halal Hub (PIHH) and Mr. Asad Sajjad, Secretary General & CEO of Halal Development Council, Pakistan.

Halal Development Council (HDC) is the only registered NGO in Pakistan dedicated to the development of Halal Economy thereby increasing trade and business within the country and exports from Pakistan. Under the MoU, HDC will have exclusive co-operation with Penang International Halal Hub, Malaysia to provide technical advice and consultancy on development of Halal Industrial Parks in Pakistan.

Speaking on the occasion, Haji Abdul Malik Kassim, State Minister for Trade of Penang State Government, Malaysia said that Malaysia has strong presence in the market of Halal products. “We do not want to compete, rather we are focusing on complementing each other,” he maintained.
He added that Penang State Government has become a major player in Halal trade in the last two and half years and special efforts would be made on establishment of Halal Industrial Parks in Pakistan. “Today’s MoU is a broad understanding between two parties which will hopefully lead to greater trade relations and hope that Pakistan could become player in the Halal products market as well keeping in view vast potential. He added that investment by local as well as foreign entrepreneurs would be encouraged in this regard.

Asad Sajjad, Secretary General & CEC Halal Development Council (HDC) said that although everything in Pakistan is Halal but Pakistan’s exports are not Halal certified, thereby losing billion of dollars trade potential. “We have a strong identity as a Muslim country but no recognition as suppliers of Halal certified products in the international market,” he added, saying HDC’s goal is to get Pakistani products certified as Halal products. He said Pakistan has vast potential of exporting Halal products. “We have raw material and labour and we need to capitalize on these resources effectively. He was of the view that the ultimate goal of this exercise was to establish Halal Products Export Zones.

 

BoI assists in Halal products’ certification to boost exports

Islamabad—The Board of Investment would facilitate private sector to explore and tap Pakistan ’s potential for the Halal production with an aim to attract investments and enhance exports from the country. Halal Development Project (HDP), a non-governmental organization, has initiated a project to promote the Halal trade and industry of Pakistan to facilitate suppliers by providing platform for halal awareness, standards, certification, branding, marketing, investment promotion, industry development and updates. “The world standard certification of Pakistani food products would enhance exports from the country besides bringing in investments and creating new jobs,” Chairman BoI Saleem H. Mandviwalla, said while addressing a press conference here on Saturday. He was flanked by Chief Executive Officer HDP, Asad Sajjad and other officials of the project. He said that Pakistan was already exporting meat, however if certified at par with world standards, it would enhance its value in cash and thereby earn a good profit for the country.

Mandviwalla said that global financial crisis, security situation in Pakistan and energy crisis have been hampering investments into the country.The Halal Pakistan Project would help fight back against all those odds by attracting the halal market all over the world, he added.

Giving details about the projects, CEO HDP, Asad Sajjid said that the overall global Halal market, including all Halal products and services, ranges from a minimum of US$1.2 trillion to US$2 trillion per annum adding that share of Pakistan in this market was negligible.

He said that HDP would organize an international conference on “Halal and Islamic Business” to provide up-to-date information about Pakistani Halal market, discuss Halal related issues facing the industry and introduce Pakistan as a major supplier of Halal products. He said that objectives of the conference to be held in first week of April are to introduce the concept of Halal Pakistani brand, present Pakistan as the Halal hub of the region, highlight the potential of Halal trade in Pakistan and have inter acceptability for Pakistani standards with international Halal certifiers.—APP

1st GLOBAL HALAL EXPO: (GHE 2010) Rescheduled

The most comprehensive event in Pakistan will be held from
July 09 – 11, 2010 at the Karachi Expo Centre. GHE intends to create Halal awareness, foster trade and facilitate convenient access to genuine 'Halal' goods and services. It will provide international Halal players an opportunity to enhance business relations and initiate trading deals in Pakistan.

It will also enable Pakistani companies to introduce their products and services to a whole new array of customers’ world wide. GHE will create possibilities for businesses of different kinds to envision and discover a whole new set of opportunities, and evaluate where they stand in comparison to the Halal industry.

 

Pakistan, Malaysia Sign Two MoUs in Halal Sector
Islamabad: December 18, 2009
Pakistan and Malaysia has signed two Memorandum of Understandings (MoU) to promote Halal Business between the two countries. One MoU was signed between Shezan International Ltd of Pakistan and Car N Co SDN BHD of Malaysia and second between Zenith Associates of Pakistan and Jetak Bakat SDN BHD of Malaysia.
The signing ceremony was witnessed by the Minister of Agriculture and Agro Based Industry of Malaysia, Datuk Seri Noh Bin Haji Omar, who was leading a ten (10) member delegation to Pakistan on a four days official visit(14th -17th Dec 2009) and Chief Minister of Punjab, Pakistan, Mian Shahbaz Sharif, in an impressive ceremony held in Lahore on 15th Dec, 2009.The High Commissioner for Pakistan in Malaysia, Lt. General (Retd) Tahir Mahmud Qazi , who was accompanying the delegation, termed the signing of the MoUs a land mark event and said that the implementation of MoUs will certainly facilitate, promotion and expand the volume of Halal Business between the two countries.The High Commissioner said that according to the first MoU signed between Shezan International Ltd of Pakistan and Car N Co SDN BHD of Malaysia, the Shezan International, a world renowned Pakistani company in Halal sector will export to Malaysia its highly valued and high quality fruit based consumer products i.e. food preservatives , jams, marmalades, pickles, condiments , sauces, twists, and chutneys. Whereas, Car N Co SDN BHD of Malaysia will be the principal, sole and exclusive distributor in Malaysia for the distribution of the Shezan Products.Mr. Tahir Qazi said that according to the second MoU, signed between Zenith Associate of Pakistan and Jetak Bakat SDN BHD of Malaysia, Zenith who maintains world class slaughtering abattoirs with international standards and procedures will export to Malaysia its high quality certified Halal products including Beef Carcasses and Beef Meat Cuts, Goat Carcass and Meat Cuts and Mutton Carcass and Meat Cuts, whereas, Malaysian Jetak will be the sole and exclusive distributor in Malaysia for the distribution of all products or those brands that are related or produced by Zenith or its subsidiaries and associates. The signing of MoUs have provided much needed formal structure and conduit for mutual cooperation of Halal sectors of both the countries, he added.The Malaysian Minister also met with the Chief Minister of Punjab, Mr. Shahbaz Sharif and discussed with him the ways and means to promote and expand bilateral cooperation in the agriculture and veterinary fields.
The Malaysian Minister along with his ten (10) member high level delegation also visited Buffalo Research Institute, University of Animal Sciences, Artificial Insemination Centre and Zenith Abattoir in Lahore on 15th Dec, 2009.During his visit to Buffalo Research institute( BRI), the Minister was told that the BRI was mandated for research based development of buffalo and its research area includes Molicular Genetics, Progeny Testing Program and Embryo Transfer and Feed Intervention to increase income of farmers by raising unit productivity of buffaloes through research based applications in all areas of its reproduction & production. The Malaysian Minister was also presented a BULL Buffalo as a token of friendship.The delegation also visited the Zenith Abattoir and inspected the world class and certified Halal infrastructure and the Minister agreed to consider approving a shipment of sample meat within 30 days to Malaysia.Mr. Tahir Qazi said that the Government of Malaysia and Government of Punjab also signed a Letter of Intent for cooperation in agriculture and livestock sectors at the Chief Minister’s Secretariat on 15th Dec, 2009. The agreement was signed by Punjab Livestock Secretary Jehanzeb Khan and Dato Mohammad Hashim Bin Abdullah, Special Task Officer of Minister of Agriculture and Agro Based Industry.The High Commissioner said that the visiting Minister also met with Pakistan’s Federal Minister for Food and Agriculture Nazar Muhammad Gondal and addressed a joint press conference. While speaking to the journalists, both side agreed to enhance bilateral cooperation in the fields of agriculture, livestock and horticulture. A joint working group would be establish to work in these fields, they added.

 

Brazil pushing to be the Top Halal supplier in the world 300 Brazilian companies have already received Halal certification, guaranteeing that their products may be consumed by the Muslims world wide, reports The Brazil-Arab News Agency. "Ninety per cent of Brazilian companies are currently getting ready to receive Halal certification," Ali Saifi, Vice President of the Centre for Promotion of Islam to Latin America (CDIAL) told The Brazil-Arab News Agency. According to the Federation of Muslim Associations of Brazil (Fambras), Brazilian companies are conscious of the importance of Halal certification. They always show interest in adapting and understand that getting Halal certification of their products is an addition to quality and excellence and open new export markets for them.
Halal Market opportunities In France
The French ambassador to Malaysia said that the market for Halal products in his country is huge. The expanding market is attributed to the presence of more than seven million Muslims in France ."We have the biggest Halal food industry in Western Europe as we have the largest number of Muslims in Western Europe ," Marc Barety told the Business Times newspaper.
"In France , we have a large number of Halal food processors for meat produce. But what we are more interested is in other Halal food items including Milk, Juices and also Water as we don't have these produced in France", the envoy added.

Thailand promoting investment in the Halal Industry

Thai Prime Minister Abhisit Vejjajiva with a high powered delegation is on a three-day official visit to Qatar . The Thai Prime Minister said the visit is to tighten Thailand 's relations with Qatar , which is a country of high economic potential.
He would invite Qatar to invest in development projects in Thailand , particularly in the field of the Halal food industry that is more than a Trillion dollar market a year and a has huge potential in the future. During his visit, Mr. Abhisit will meet with Sheikh Hamad Bin Jassem Bin Jabor Al-Thani, the prime minister of Qatar , who is highly active in the Organization of the Islamic Conference (OIC).
Philippines private sector urged to tap into Trillion dollar global Halal marketBoth the government and private sector have been urged to ramp up investments in research and development of the local Halal industry to enable the Philippines to tap into the trillion dollar global Halal market.
At the National Halal Forum 2009, event chairperson Dr. Haja Sittie Shayma Zenaida Hadji Raof-Laidan said that the Philippines has barely captured 1% of the Halal market worldwide. She added that while there were Halal-certified products in the Philippines , the main problem was the absence of a Halal forensic laboratory, so the Muslim authorities could confirm the integrity of the product," she stressed.Laidan said the Philippines Department of Science and Technology, will be constructing a laboratory for Halal certification by December this year.
The P75 million lab will includes the latest equipment for Halal testing and tools to conduct Halal education & training seminars nationwide.
Laidan said that the demand for Halal certified products is growing to include a more health-conscious global population and it’s not just the Muslims that require Halal food, but also non-Muslims,”

 

 

It is a readymade market with an exciting demand from over 1.9 billion Muslim customers from all around the world

Halal is a Trillion dollar industry, it is a readymade market with an exciting demand from over 1.9 billion Muslim customers from all around the world. The Halal umbrella covers everything from food ingredients, all type of beverages, cosmetics & beauty products, pharmaceuticals, healthcare and nutrition and a host of Islamic services including, banking & takaful etc.

 

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Visitor Profile:

Estimated 50,000 visitors from domestic and overseas, trade and public, are expected to attend this event including:

Manufacturers

Exporters

Distributors

Ministries

Banks

Financial Institutes

Publications & Magazines

Government Institutions

Hoteliers

Restaurateur

Chamber of Commerce

Textiles

Insurance  Companies

Trade Associations

Service Providers

Following are the pics of the presentation on Halal at KCCI Auditorium by  GHE

 

Pakistan, Malaysia Signed MOU for Halal Development
The Halal Development Project (HDP) of Pakistan and International Halal Integrity Alliance Ltd (IHI) of Malaysia have signed MOU for forging bilateral ties in the Halal Food Sector.
The signing ceremony which was held in Kuala Lumpur, Malaysia this month, was also attended by the High Commissioner for Pakistan, Lt. Gen. (Retd) Tahir Mahmud Qazi and Mr. Wajihullah Kundi, Commercial Counselor for Pakistan High Commission and business persons of both Pakistan and Malaysia.
Mr. Asad Sajjad, CEO of Halal Development Project, while highlighting the salient features of the MOU said that according to the MOU, International Halal Integrity Alliance Ltd (IHI) of Malaysia will organize Halal compliance training workshops in Pakistan for the Pakistani businessmen to help them enter the trillion dollars global Halal market.
Mr. Asad said that as per the MOU, IHI Alliance will assist Pakistan in establishing a Halal Standards Board and Halal Accreditation Body in Pakistan besides coordinating with Pakistan to set up Halal Products testing laboratories provide referrals of key experts in setting up a Halal Science base in Pakistan and series of Halal training workshops all over Pakistan.
The High Commissioner for Pakistan in Malaysia , Lt. Gen. (Retd) Tahir Mahmud Qazi while commenting on the MOU said that, provided the MOU will certainty help in promoting Halal business in Pakistan.