Learn  Marketing, Advertising

  By Mr. Zakiullah Khan GM Export Karachi,

        Mr. Irfan Baig Country Sales Manager Peshawer,

        Helix Pharma (Pvt) Karachi (19 - 24 Dec 2009)

Dec 19, 2009.

• Retail Market Survey

Areas: The Afghanan, Makrooyan, Karteparwan, Khairkhana, Shahr e Now, Hospital Pharmacies.

Chemists Called: Nasir Darmaltoon, Nabi Shamshad Darmaltoon, Wase Darmaltoon, Basharat Darmaltoon, Mohsin Darmaltoon,

• Doctor Visits

Dr. Yusuf “President Eye Association Afghanistan”

Dr. Muhd. Reshad Sadiqyar

Dr.Nazruddin Najam

Dr. Muhd. Alam Qahir

Dr. Najeebullah Toheedwal

• Meeting with “Helix’s Distributor” included, M/s Bait Nika Ltd. Kabul, Al-Kawsar Sherzay Ltd, Nabizada Pharma Co. Ltd. Jalalabad. Mr. Ghulam Rasool Gardez, Mr. Gulnawar Ghazni.(Mr. Haji Agha of Kandhar was not available due to performing of the  hajj)

Problems:  Insufficient Literature, Giveaway, Poor Quality of master cartoons, Empty blisters & Eye drops, Training of Medical Representatives, Product expiry should be 2 years,

Suggestions:  Commercial stocks should be 200 units in each cartoon & Eye drops should be 400 units, Wall hangings, panafax, posters, product list or product guide, Zomax caps 6’s packing alu alu blister confirm order by dr. yousaf & ghulam rasool of 20000 units, Tear substitute Eye Drops, Ferollic packing change like Ironal 20000 packs order by dr. yousaf, Vision Vit of sante specially demanding by Eye Doctors, Special support of company in Doctors activities, Area code should be suggested only,

• Meeting with Medical Representative of Helix.

Comments: We did very hard work for Helix & develop very well repute in Afghan Market. Helix has excellent product portfolio which is acceptable to Afghan doctors. Efficacy of the products has also been accepted. Helix can grow very well but it needs only competitive promotion.

Dec 20, 2009.

• Whole Sale Market Survey & Meetings with “other Distributors”

Markets: Qadir Bakhshi, Parwan Hotel, Sehat Market, Ilham Firdous, Shamshad, Indian, Irani, Chines, Bangladesh & Medical Equipments.

• Meeting with other companies medical reps.

Companies are not implementing promotional policies just like Pakistan. Getz, Nabiqasim & multinational are implementing the same that why getting desire results. 

• Meeting with “Arian Asia Pharma Co. Ltd.” (Sole Agent Searle)

The Sales of Searle are 30 to 40 lacks per month new products are not selling. Searle is 16 year old company in Afghanistan but now a day they are losing their credibility in Afghan Market.

• Meeting with “Bashir Tahir Saharzai Ltd Group of Kawser Asia+Afghan Tolo

(Sole Agent Genix, Bosch, Z-Jan, Scottman, Biogenic, Highnoon, Willson, Werrick, Scottman.)

They are financially very sound. We have detailed our proposal with Mr. Naseem one of the important director of this company. He commit after the discussion with others directors of the company, he will come to Peshawar or Karachi to finalize the matter.

• Visit to Ministry of Health Kabul

Advise by registration department of the Ministry of Public Health Kabul.

“Helix should prepare their missing Drug Master Files other wise it may cause the cancellation of registered drugs”

Dec 21, 2009.

• Leading Hospital’s Visit

Al-Noor Eye Hospital, Bilsum Hospital, Rabia Balkhi Hospital, Indragandhi Hospital, Laisa Maryam

• Meeting with “Rana Health Care” of Mr. Shahzad Haqqani

Rana Health care is a newly setup in Afghan Market. They are also working in professional manners. They can invest Rs. 10 millions although the Helix will start company parole promotion. Their detailed proposal also enclosed.

Dec 22, 2009

• Meeting with “Alhaj Mualim Mangal Pharma Co. Ltd.”

Distributor for Abbott, Getz, Merck, Pharmacia, Park Davis, Sandoz, Nabi Qasim, Serg, Scilife.

They are doing comparatively heavy work I mean working with very good sales

Producing companies. At the moment they are not interested to hire new company

For distribution.

• Meeting with “Mr. Dost Muhammad” c/o Stalwart Pharmaceutical Peshawar.

He did not meet our criteria.

•  “Wiyar Safi Ltd.”Distributor for CCL

They are very hardworking people in Afghanistan. We have also detailed our proposal with Mr. Abduwali Director Marketing of the said company.s

Comments: Our Chief Executive outside the country, I will discuss the proposal than meet with you in Karachi.

Dec 23, 2009.

• Market survey & Competitors Activities

Qadir Bakhshi, Parwan Hotel, Sehat Market, Ilham Firdous, Shamshad, Indian, Iranian, Chinese, Bangladesh, Turkish & Medical Equipments

 Companies Operating in Afghanistan                          Activity

Ú     Jalphar (UAE):                       Television, Refrigerator, Generator, Fans etc.         

Ú     Ekseer (Iran):                        Laptop to every potential doctor.

Ú     Bayer (Pakistan):                   Cash.

Ú     Nabi Qasim (Pakistan):         10% Doctor discount.

Ú     Merck (Pakistan):                 Medical Books, Doctor’s Pads.

Ú     Searle (Pakistan):                  Medical Books, Doctor’s Pads.

Ú     Global (Pakistan):                  Computers, Television, Refrigerator, Fans etc.

Ú     Saydon (Pakistan):                 Shirts, Pants, coats, overalls & Hospital services.

Ú     Z-Jan (Pakistan):                   Open Market Discount & Doctor activity of 30%

Ú     Getz (Pakistan):                    Getz has started full fledged activities like Pakistan. Getz started foreign tours to potential doctors of Afghanistan from his launching. It seems that soon Getz Pharma will leave behind all the companies in Afghanistan.

Ú     Turkish Companies:  Now a days Turkish companies seems in a good growing position. Most of the companies providing 10% cash payments to doctors. Along with cash they trying to oblige their customers both doctor & chemist. I am sending a few gifts of a newly launched MN Pharam Turkey.

Ú     Bangladeshi Companies: Most of the peoples like Bangla companies due to its economy and excellent packaging.

Ú     Chinese Companies:  They are promoting by local promoters only on the basis of cash.

Hospitals                                                   Strength

*Al-Noor Eye Hospital                     40-50  Eye Drs.

* Bilsum Hospital                                   35-50 Gen.Drs.

* Rabia Balkhi Hospital                        20-25 Gyn. Drs.

* Indragandhi  Hospital                        30-50 Paeds

* Laisa Maryam Hospital                      30-40 Gen.Drs.

* Jamhoriat (Army) Hospital                50-80 Gen.Drs.

* General Hospital (Ibne-Seena)           30-50 Gen.Drs

Population

 Total  :     40 millions  25 millions ( Citizens )  15 millions ( Refugees )

Pharma Business

 $ 2000 millions   $ 1200 millions (Importers)   $   800  millions ( NGO’s  )

Therapeutic Segment

Anti infective  Analgesics & Antipyretics  Respiratory System  Gastro-intestinal System Dermatological System   Nutrition   Sensory System / Eye Products etc.  Hospital Solutions           

Molecules

Amoxicillin Clavulanic Acid Cefixime Cefatoxime Sodium Ceftriaxone Cephradine Azithromycin Ofloxacin Ciprofloxacin Levofloxacin  Diclofenac Paracetamol  Losartan  Atorvastatin  Iron-Polymaltose  Resperido Omeparazole

What are the benefits of Clostridium butyricum ?
Clostridium butyricum can kill and inhibit several kinds of intestinal diseases such as shigella dysentery, cholera vibrion and diarrhea caused by Ecoli etc. There is not only no resistance between them, but clostridium butyricum can also promote the growth of Bifidobacterium.
 Clostridium butyricum based product can treat intestinal disease as well as can adjust intestinal function.It is a new-generation biopharmaceutical with three effects of therapy, prevention and health-protection.

Topic of the Week
Got an Interview?

Your skills will be the foundation of the strategy you use to ‘sell’ yourself to employers as exactly the type of candidate they want.
Your strengths are part of yourself, the beliefs, values, principles, and the personal qualities that distinguish you as an individual.
Recognize your strengths and weaknesses. Assess your skills and you will identify your strengths.
Think about your accomplishments, the things you have done that gave you enjoyment, satisfaction and rewards.
Use the STAR technique: Situation or Task, Action you took, Results you achieved.
Make a list of about five to ten of your accomplishments; start each with an action verb and try to quantify the results as much as possible.
For example: Create, Develop, Solve, Implement, Lead, Organize, Improve, Sell, Direct etc. If so, How Much? How Many? How soon? Etc.
And what happened as a result? How did the Business or the Organization benefit?
When you have the list, ask yourself what the specific skills and strengths were that you used in order to make this happen. Do a frequency count of your most used strengths and skills.
These will tell you who you are, what you enjoyed the most, and what helped result in the most satisfying and rewarding accomplishments.
 

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